Efficiency is doing things right; effectiveness is doing the right things.
Peter Drucker
If your business isn’t growing, it’s falling behind.
Uncover what’s holding your performance back and create a clear, aligned path forward
The Starting Point for Growth is a strategic Marketing Audit designed for leadership teams who need clarity, focus, and momentum.
It delivers an independent, in-depth review of your marketing performance – exposing gaps, inefficiencies and misalignment that are slowing your growth.
- Modern marketing is complex, fast-changing and often misaligned with business goals.
- Without visibility, leadership teams make decisions based on assumption, not evidence.
- This audit helps you stop guessing and start leading with clarity.
- A clear, independent assessment of your marketing effectiveness
- A visual traffic light barometer highlighting priority areas
- Alignment across your leadership team on what matters most
- A focused roadmap to improve impact, ROI, and execution
- Confidence to move forward with growth strategies and investmen
Over 4–6 weeks (depending on company size), Jiven assesses 17 core areas of marketing effectiveness, including:
- Value proposition and messaging
- Brand clarity and market positioning
- Lead generation and campaign performance
- Budget efficiency and resource alignment
- Internal capabilities and execution maturity
The Marketing Audit is ideal for:
- Medium to large businesses in growth or transition
- Leadership teams lacking clarity on what marketing is delivering
- Organisations unsure where to focus marketing resources
- Companies preparing for change, investment, or transformation
Let’s Find Whats Holding You Back
Marketing isn’t just a function – it’s a driver of growth. This audit gives you a clear, objective view of where you are and what to do next. No fluff. No jargon. Just clarity, focus and results.
Real conversations spark thoughts, emotions, and actions. While actions speak louder than words, it’s words that ignite the flame.