Turn Strategy into Action
Marketing is central to every business, influencing portfolio decisions, people, processes, and performance. Every department plays a role in reinforcing the company’s marketing, branding, and messaging.
Building an effective Go-to-Market (GTM) strategy requires a clear understanding of:
Business objectives – growth plans, expansion goals, and long-term vision..
Financial parameters – budget allocation, forecasting, and cost planning..
Targeted communications – segmented, content-driven messaging for the right audiences
Marketing execution – translating strategy into actionable campaigns aligned with key performance indicators
Operational alignment – integrating vision, value proposition, customer insights, and technology platforms into a unified approach.
Laying the Foundation for Execution
A successful GTM strategy starts with a clear assessment of your current landscape. Identifying risks early ensures smooth execution and a successful rollout.
Does your business have a strong marketing foundation, or is it fragmented and inefficient? A marketing audit provides leadership teams with a clear understanding of their current position and areas for improvement. Key considerations include:
- Where are you now?
- What’s working well?
- What needs attention?
- Where are the gaps?
Whether you’re scaling through acquisitions or organic growth, aligning internal and external communication is crucial to protect company culture, brand equity, and market positioning.
A successful GTM strategy starts with a clear assessment of your current landscape. Identifying risks early ensures smooth execution and a successful rollout.
Jiven facilitates in-depth discussions with key personnel who understand customer challenges, solution specifications, industry trends, and thought leadership insights. These conversations, often outside the marketing function, provide a transparent view of what is known, what is missing, and how to shape a GTM direction that aligns with business goals. Resolving conflicting viewpoints early ensures a focused, unified strategy.
A strong GTM strategy is driven by data -driven insights. Market intelligence validates assumptions, uncovers new opportunities, and helps avoid costly missteps.
Finance teams need clarity on budget allocation for successful marketing execution.
Jiven’s realistic forecasting approach ensures businesses phase investments appropriately while avoiding hidden costs. Key budgeting considerations include set-up costs, ongoing expenses, and resource planning.
- Set-up costs – acquisitions, new functions, and program launches.
- Ongoing expenses – annual budgets, digital platforms, and communication channels.
- Resource planning – agency partnerships, in-house headcount, and sales targets.
With experience managing multi-million-dollar budgets across industries, Jiven provides strategic financial guidance to optimise marketing investment.
Strategy, Brand & GTM Development
A successful GTM strategy relies on clear processes and a well-defined communication plan. It ensures marketing and sales teams operate cohesively and create a consistent brand experience across all customer touchpoints.
A strong GTM execution should:
- Maintain a single, clear vision aligned with business goals.
- Ensure marketing and sales assets are cohesive and localised for different markets.
- Align traditional, digital, and social channels for maximum impact.
Partnering with Jiven for GTM Success
With over 25 years of marketing expertise, Jiven specializes in end-to-end GTM strategy execution. As a trusted advisor to venture capitalists, leadership teams, and marketing functions, she helps organisations turn vision into reality through strategic planning, execution, and forecasting.