The Starting Point for Strategic Growth

Create a unified focus for your leadership team to take decisive action.

This service is designed for businesses that:

• Don’t know where to start – and need expert guidance to assess their marketing landscape.

• Need alignment across leadership – ensuring shared priorities, goals, and realistic expectations.

A Marketing Audit provides an independent, objective review of your marketing function, uncovering inefficiencies, missed opportunities, and areas for improvement. It helps senior leadership:

Assess the current status – understand strengths, weaknesses, and gaps.
Gain an independent perspective – free from internal biases, helping inform business decisions.
Align investment with strategy – ensuring marketing efforts are focused on measurable, impactful outcomes.
Increase efficiency – optimising resources, processes, and budgets for maximum ROI.

What the Audit Covers

Over 4–6 weeks (depending on company size), Jiven conducts an in-depth evaluation of 17 key areas of marketing effectiveness—from value proposition and brand identity to lead generation and execution efficiency.

The Outcome: A Clear Path Forward

At the end of the audit, you receive:

An independent assessment of your marketing function’s effectiveness.
A traffic light barometer providing an overview of the status and underdeveloped areas requiring attention or investment.
Alignment across leadership on next steps, ensuring focus and direction.
A foundation for transformation, providing a clear starting point for future GTM execution.

The Marketing Audit is ideal for medium to large organisations:

Businesses seeking growth but struggling to identify what needs to change – assessing current marketing efforts to uncover gaps, inefficiencies, and new opportunities.
Companies undergoing change – whether due to growth, leadership shifts, or market challenges, ensuring marketing remains aligned with evolving business needs.
Organisations seeking efficiency – optimising marketing investment, ensuring strategies are focused, measurable, and aligned with business objectives.
Leadership teams navigating modern marketing challenges – adapting to changing consumer behaviours, digital platforms, and communication channels to remain competitive and relevant.

Let’s uncover what’s holding your marketing back. Get in touch to start your audit

Real conversations spark thoughts, emotions, and actions. While actions speak louder than words, it’s words that ignite the flame.