Turn Strategy into Action
Marketing is at the core of every business, influencing portfolio decisions, people, processes, and performance. Every department plays a role in reinforcing the company’s marketing, branding, and messaging
Building an effective Go-to-Market (GTM) strategy requires a clear understanding of:
Business objectives – growth plans, expansion goals, and long-term vision.
Financial parameters – budget allocation, forecasting, and cost planning.
Targeted communications – segmented, content-driven messaging for the right audiences.
Marketing execution – translating strategy into actionable campaigns aligned with key performance indicators.
Operational alignment – integrating vision, value proposition, customer insights, and technology platforms into a unified approach
Laying the Foundation for Execution
A successful GTM strategy begins with a clear assessment of the current landscape. Identifying potential risks early prevents execution challenges and ensures a smooth rollout.
Does your business have a strong marketing foundation, or is it fragmented and inefficient? A marketing audit provides leadership teams with a clear understanding of their current position and areas for improvement. Key considerations include:
- Where are you now?
- What’s working well?
- What needs attention?
- Where are the gaps?
Whether you’re scaling through acquisitions or organic growth, aligning internal and external communication is crucial to protect company culture, brand equity, and market positioning.
Many businesses lack a fundamental skill—the ability to develop a clear and actionable brief. A well-crafted brief saves time, money, and effort by ensuring alignment across all stakeholders.
Jiven facilitates in-depth discussions with key personnel who understand customer challenges, solution specifications, industry trends, and thought leadership insights. These conversations, often outside the marketing function, provide a transparent view of what is known, what is missing, and how to shape a GTM direction that aligns with business goals. Resolving conflicting viewpoints early ensures a focused, unified strategy.
A strong GTM strategy relies on data-driven insights. Market intelligence helps businesses validate assumptions, avoid costly missteps, and uncover new opportunities. By collaborating with third-party experts as and when required to assess competitors, market drivers, and value propositions, Jiven ensures you have the data needed to make informed strategic decisions.
Finance teams need clarity on budget allocation for successful marketing execution. Jiven’s realistic forecasting approach helps businesses phase investments appropriately and avoid hidden costs. Key budgeting considerations include:
- Set-up costs – acquisitions, new functions, and program launches.
- Ongoing expenses – annual budgets, digital platforms, and communication channels.
- Resource planning – agency partnerships, in-house headcount, and sales targets.
With experience managing multi-million-dollar budgets across industries, Jiven provides strategic financial guidance to optimise marketing investment.
The success of any GTM strategy depends on clear processes and a well-defined communication plan. A solid foundation ensures marketing and sales teams operate cohesively, creating a consistent brand experience across all touchpoints.
A strong GTM execution should:
- Maintain a single, clear vision aligned with business goals.
- Ensure marketing and sales assets are cohesive and localized for different markets.
- Align traditional, digital, and social channels for maximum impact.
Partnering with Jiven for GTM Success
With over 25 years of marketing expertise, Jiven specialises in end-to-end GTM strategy execution. As a trusted advisor to venture capitalists, leadership teams, and marketing functions, she helps organisations turn a vision into reality through strategic planning, execution, and forecasting.